Upscale Retailing At Linley

Our aim, quite simply, is to achieve excellence. Furniture Trends by Janet Holt-Johnstone A remarkably sunny day in Belgravia, and the shop's double doors were open wide. There was a certain amount of good-natured jostling on the steps, casually well dressed Londoners and others --- coming and going with the excitement of latter day treasure seekers. Linley's sales only happen twice a year, and the young Viscount's prices can be such that even the very rich have been known to blink, smile, then...

Most Important Lesson

About ten years ago I discovered a secret. High impact advertising programs get great results for furniture retailers that have a great story like the one above . The events are only so-so if the furniture entrepreneur doesn't have a great story or lacks credibility with the public, his team, vendors and the community. Now, this secret of telling the story is very important. A great story is critical to a successful promotion. But it is very difficult, even when dealing with a top furniture...