Mistake

...and other ad ideas that explain to customers that you offer great deals, and that will differentiate your promotions from other sale price advertising.

With an unprecedented number of retailers running liquidations, GOB's and warehouse sales, and consumers being skiddish and afraid to spend, how can you break through the clutter and get the traffic you need?

The secret to success in times like this is having strong relationships with your list of clients, nurturing them, making sure they don't go buy from "Costco" or any other big box store because they have 'lower prices'.

Well, if you have been guilty of neglect-

Retail Traffic by Brett Kitchen & Ethan Kap ing your customer base, all is not lost. You can still reach them with an effective direct mail piece that compels them to come and buy from you.

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