Website Analytics

Free website analytics can help you unlock the potential of your website, your advertising and your business.

Internet Marketing By Leslie Carothers ust about every home furnishings Many aren't, but we will leave that dis-

retailer has a website these days. cussion for another day.

S°me are weH cbn^ customer Even fewer retailers take the time and focused and brand appropriate. effort to track their website analytics. So

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8 Visitors % Traffic Sources □ Content P Goals Ecommerce

8 Visitors % Traffic Sources □ Content P Goals Ecommerce

Settings

Email

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? About this Report ? Conversion University ? Common Questions ? Report Finder

Dec 1, 2006 - Dec 31, 2006 • Jan 1, 2007 - Jan 31, 2007 Visits

I January 1, 2007

I January B, 2007

/WW 16,107 Visits

36.81% Bounce Rate

Visitors 10,160

I January 22, 2007 January 29, 2007

rWW 62,142 Pageviews

WWVA 50.44% % New Visits

Traffic Sources Overview

WWVA 50.44% % New Visits

Traffic Sources Overview

11,543 (71.66%) I Search Engines

3,108 (19.30%) I Referring Sttes

11,543 (71.66%) I Search Engines

3,108 (19.30%) I Referring Sttes

Browser

Visits

% visits

Internet Explorer

13,136

81.55%

Firefox

2,349

14.58%

Safari

393

2.44%

Netscape

116

0.72%

Opera

55

0.34%

why should you do this? Well, first, it's free. No strings attached. Google has empowered anyone who wants to uncover and/or create revenue opportunities by installing Google Analytics on his or her website.

Only a company with Google's market power and incredibly smart employees would make such a useful tool available for free, but they have, and everyone of you with a website should want to use it - especially in our current economic environment.

Working efficiently to maximize ROI is imperative in times like these and Google Analytics makes this much easier and less time consuming. It delivers many of the metrics you need to accurately measure the effectiveness of almost every aspect of your online and offline advertising dollars.

With careful review and interpretation, you will be able to immediately make changes to your website and to other real world operational areas to bring you into closer alignment with your customers' desires - NOW and in real time.

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