Google has empowered any home furnishings retailer who wants to uncover and/or create revenue opportunities by installing Google Analytics on his or her website. Here are the top ten ways you can use analytics to generate more offline sales from your online efforts.
24 FORGET OLD MEDIA USE PEOPLE MEDIA™ - PART 5
People Media™ begin at the top. Your store's Brand begins with your own personal Brand. All of us have a Brand. You cannot fake it. Here are easy and inexpensive tips for using People Media on your website, on your sales floor, in your direct mail and even at the point of delivery.
36 RETAIL PROFILE: DECORIUM
Once customers walk in the front door of Decorium, this retailer's focus is on engaging them and keeping them focused on the home furnishings buying process.
SALES SKILLS/monogfemenf 18 16 BEDDING SALES TIPS
Sixteen ways you can boost bedding sales... from developing rapport (#1) To handling customer objections by treating them as implied needs.
46 WHEN SHE SAYS, "I'LL KNOW IT WHEN I SEE IT."
The main reason salespeople should not handle the "I'll know it when I see it" with resigned reticence is that to do so is to betray their role as consultants. Here is how you might, in this situation, get the customer's permission to assist them in finding the home furnishings that they truly need and deserve.
16 HELP YOUR BEDDING CUSTOMERS TO COOL IT!
This article is the first in a two-part series exploring the physiology of sleep, the evolution of bedding products, value promises and how to accurately convey these messages to consumers at the point of sale.
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