Lost Ad Secrets

For high impact furniture promotions, sell your product quickly and directly with an " irresistible" offer on the envelope. Then, expand on the offer inside. Wow your customers and exceed their expectations when they respond by visiting your store. Install techniques to bring customers back and encourage them to tell their friends about you. The letter below did great volume during bitter Minnesota weather this winter.

wrote me and asked if you should try to disguise a direct mail piece to make it look like a personal first class mail letter from a friend. The argument is that more people will open the letter. True enough, but that's as far as it goes, the next stop will be the trash can. Among the top direct marketers I know are the Nightingale-Conant folks. Check out the exhibit in this article, and note how their direct-appeal drags you into the letter.

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