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what women want based on feedback from field editors that scout the country in search of their input." Steve cited one accent piece, a night table that eliminates those untidy cords; one can plug in lamps, clock radios, whatever, right into the table.
Other suppliers are Bernhardt, Stanley, Magnussen, Pulaski, Broyhill, Decor-Rest, Lexington, Romano, Renwil, Brentwood and Palliser, among others.
"We are a very service oriented company, both pre and post sale. If a customer decides they really don't like a fabric, for instance, we will work with them, find them a fabric they do like, and send the piece out to our upholsterer. Customization. They made the decision to come to you for their needs; we believe in giving the customer what they really want.
"Our best customers are those that have had service. We take care of anything, major or minor, large or small. We handle problems after the manufacturers' warranties have expired. Business is about relationships and customer service.
"There are more channels for the consumer to purchase furniture than ever before. The big box stores, the super centres, even grocery stores, and consumers can be confused. We have to be first, and we have to be different, our merchandise, our service and display. So many retailers now are price driven, and we made the decision not to play in that game but instead operate in the upper middle market with style, value, selection and service."
Steve is convinced that, "The industry must share information, not necessarily in their own trading area, but in general; we could all learn so much more." Precisely the concept of the founders of Furniture World Magazine, more than a century ago.
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