Education Conference

August 12-14, 2008

Renaissance Charlotte Suites Hotel Charlotte, North Carolina

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Business Networking Conference for Women in the Home Furnishings Industry.

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Cantoni Furniture • Century Furniture • Curvet • Horich Parks Lebow Advertising Lane Home Furnishings • Riverside Furniture •The Monday Company

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WithIt, Inc. • PO Box 35362 • Greensboro, NC 27425 • Phone 336.880.2188 • www.withit.org

For all salespeople there will remain these requirements: product knowledge, selling skills, and attitude.

no criteria to evaluate them against... Instead, here's what happens: you end up evaluating your options by simply looking for something that happens to strike a chord and look nice to you. Doing this reduces your evaluation of ideas from strategic to aesthetic. Instead of looking for the right strategic solution, you end up looking for what's pretty."

If your store is designed and merchandised in a way that spurs a positive emotional response in customers, then a different approach may be called for. If a

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